ETL CRM system for product management aimed to digitize the usage of fashion
WeSoftYou developed a React-based CRM system that helps users to operate quicker with products and other fashion items in the mobile app
Visit website
App Store
GooglePlay
Industry
e-Commerce, Retail, Social Media
Project duration
4 months, 2019
Country state
Germany
Team
4
Technology
Combyne is a social tool for making outfits. 🏃
Сombyne allows users of the App to consume and share various media-based fashion news in a simple and straightforward manner. Their vision is to fully digitize the usage of fashion with a Mobile Application. The resulting data should help to stop the massive overproduction in the fashion industry, which currently churns out 100 billion pieces of clothing per year for 7 billion people.
WeSoftYou helped develop a React-based CRM system that would enable users to operate more efficiently with products and other fashion items in the Mobile App. Additionally, they revamped the outdated system to engage users with an attractive design and intuitive UX.
“They were really flexible and always stood ready to work on our brand-new ideas.”
Results ✨
Expansive User Community
The user community growth to over 5 million users.
Sustainable Growth Rate
18% month-on-month growth rate, indicating strong user adoption and engagement.
Engaging User Experience
High ranking user engagement, with an average session duration of 12 minutes, showcasing the app’s ability to captivate and retain users.
Improved Operations
The app acts as a back-office and admin panel for Combyne, aiding data-driven production decisions.
Industry Recognition
Combyne leads in fashion apps, surpassing Instagram in key metrics and earning acclaim from platforms like ProductHunt.
Project goals ⚡️
Enhance user engagement: modernize the system to engage users through appealing design and intuitive UX.
Encourage positive interaction: build a platform encouraging positive user connections similar to social networks.
Improve design: implement visually appealing aesthetics to attract and maintain users effectively.
Prioritize intuitive UX: ensure smooth navigation and usability with an intuitive user experience.
Promote regular usage: design the platform to encourage regular usage, enhancing user retention and satisfaction.
Challenges ⛰
01.
Turning every user into a measurement point of how people use fashion in their lives.
02.
High user engagement: 1M of user-generated content every month.
03.
Extensive database of 800 world-known brands to make a perfect outlook from-admin panel.
04.
Customized feed.
05.
Complicated analytics.
The process 🚧
The development of Combyne began with a thorough Discovery Phase led by WeSoftYou, where requirements were gathered and prototypes built. The Development Phase centered on creating a CRM system within Combyne, enabling users to manage fashion items. Ongoing collaboration ensured support and maintenance for the platform.
Stages 🎢
01.
Discovery Phase: We conducted a comprehensive exploration of project requirements and objectives, working closely with the client to define specifications and build prototypes. Throughout this phase, the team asked insightful questions to ensure a thorough understanding of the project's scope and goals.
02.
Development Phase: Following the completion of the Discovery Phase, the development process commences. Our team focused on implementing the specifications gathered during the discovery stage, with a particular emphasis on creating a CRM system for Combyne. This system enables users to efficiently manage fashion items within the Mobile App, effectively transforming it into a versatile back-office and admin panel for the business.
03.
Ongoing Support Collaboration: Even after the initial development is complete, WeSoftYou maintained an ongoing collaboration with the client to provide support and assistance as needed. This includes addressing any issues that may arise, implementing updates or enhancements, and ensuring the continued smooth operation of Combyne.
Team composition 👨💻
Business Analyst
UX/UI Designer
Tech Lead
Front-End
Project Manager
Quality Assurance Specialist
Technology stack ⚙️
Front-end: React, React Native, Redux
Core features 💻
Outfit Creation and Sharing
- Combyne functions as a social platform where users can create stylish outfits either individually or collaboratively with friends. They can experiment with different clothing combinations, discover trends from nearby users, and share their creations with their social circle.
Trend Discovery
- The app allows users to discover trending fashion styles and outfits, providing inspiration for their own looks and fostering a sense of community around fashion trends.
React-based CRM System Integration
- WeSoftYou developed a React-based CRM system integrated within the app, enabling users to efficiently manage products and other fashion items. This feature enhances user experience and productivity by providing intuitive tools for organizing and accessing fashion-related data.
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