CRM performance-based advertising finance platform

WeSoftYou supported a performance-based mobile, video, apps & Facebook advertising platform

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Project duration

October 2017 - October 2019

Country state



4 members


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Go-Rilla is a performance based mobile, video, apps and facebook advertising agency. It enables publishers and advertisers access to exclusive channels while enjoying volume from DSP’s and large scale brands. 🏃

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Max Cooper
CFO, Go-rilla Digital Advertising LTD

They’re proactive and independent. I value that they work without a lot of supervision.

Results ✨

Performance-Based Adtech Platform

Implemented an adtech platform for mobile, video, app, and Facebook advertising, enabling targeted campaigns for publishers and advertisers.

Complex CRM Integration

Integrated a sophisticated CRM system to streamline client management processes and enhance communication with publishers and advertisers.

Multichannel Automated Optimization

Introduced automated optimization across multiple channels to dynamically adjust advertising campaigns, maximizing effectiveness and ROI for publishers.

High ROI for Publishers

Achieved the highest ROI by leveraging the adtech platform, CRM integration, and automated optimization, delivering tailored and profitable advertising solutions.

Project goals ⚡️

Platform Development: Assign WeSoftYou with crafting a performance-based CRM platform for mobile, video, apps, and Facebook advertising in finance, prioritizing effectiveness and efficiency.

Market Success Achievement: Utilize insights and the developed platform to secure growth, profitability, and competitive advantage in the advertising industry.

Challenges ⛰


Advanced Technology Integration: Implementing automated optimization for ROI and competitive CPM rates required sophisticated algorithms to handle global impressions.


Complex CRM Development: Building advanced targeting features across multiple channels posed challenges in managing large data volumes.


Scalability and Performance: Ensuring platform scalability and reliability under high traffic volumes demanded efficient architecture and data processing.

The process 🚧

The development process commenced with conceptualization, followed by WeSoftYou assuming control of web development, implementing essential functionalities, and conducting comprehensive testing. Throughout the process, WeSoftYou provided valuable advice on budget prioritization and technology selection. The result was the completion of the CRM finance platform, equipped with features for performance-based advertising and automated optimization. After launch, ongoing optimization efforts were undertaken to maximize ROI for advertisers and offer competitive CPM rates for publishers.

Stages 🎢


Conceptualization: The project began with a basic idea, outlining the need for a CRM finance platform catering to mobile, video, apps, and Facebook advertising.


Web Development Initiation: WeSoftYou assumed control of the web development process, commencing coding, and implementing essential functionalities required for the platform.


Feature Implementation: The development team focused on incorporating crucial features into the platform, ensuring it met the requirements of performance-based advertising and automated optimization.


Testing Phase: Comprehensive testing was conducted to verify the functionality and reliability of the platform, ensuring a seamless user experience and optimal performance.


Budget Prioritization and Technology Advice: WeSoftYou provided valuable guidance on prioritizing tasks within the limited budget and recommended suitable technologies and strategies to enhance platform effectiveness.


Platform Completion: Upon successful implementation of features, thorough testing, and budget-conscious decision-making, the CRM finance platform was completed, ready to serve advertisers and publishers.


Launch and Optimization: The platform was launched, and ongoing optimization efforts were initiated to fine-tune performance, maximize ROI for advertisers, and ensure competitive CPM rates for publishers.

Team composition 👨‍💻

Back-end developer

Frontend developer

QA specialist

Project manager

Technology stack ⚙️

Front-end:: Vue.js (Nuxt.js), Django, DRF

Core features 💻

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  • Performance-Based Advertising: Enables advertisers to pay for advertising based on predetermined performance metrics, ensuring optimal ROI.
  • Multichannel Advertising: Facilitates advertising across various channels including mobile, video, apps, and Facebook, catering to diverse audience segments.
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  • Automated Optimization: Utilizes advanced algorithms to automatically optimize advertising campaigns based on multiple methodologies, maximizing ROI for advertisers and offering competitive CPM rates for publishers.
  • CRM Integration: Incorporates a complex CRM system to streamline client management processes and enhance communication with advertisers and publishers.
  • Targeted Advertising: Offers advanced targeting capabilities for precise audience segmentation, ensuring efficient ad placements and improved campaign effectiveness.

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Maksym Petruk, CEO

Maksym Petruk
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