Hypermarket — Blockchain-based e-Commerce platform

WSU helped to develop a platform that streamlines the interaction between brands and customers by offering integrated services for payments, marketing, shipping, and customer engagement.

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Industry

E-commerce, Blockchain

Project duration

October, 2022 - April, 2023

Country state

Michigan, United States

Team

4 developers, 1 QA, 1 PM

Technology

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Python
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Django
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Django Rest Framework
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FastAPI
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TypeScript
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React.JS
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Next.js
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Redux Toolkit
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Mantine UI Kit
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Ethers.js
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Axios
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Alchemy

The blockchain-based e-Commerce platform that unites brands with customers. 🏃

Hypermarket introduces a next-generation e-commerce platform that revolutionizes the way brands connect with customers. Emphasizing identity, ownership, and trust, Hypermarket provides a comprehensive suite of services for online retailers and merchants. This includes payments, marketing, shipping, and customer engagement tools, all within a robust and engaging shopping environment.

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Jason Glass
Chief Technology Officer, Hypermarket

What started as a "3 months" contract became so much larger, and you all are such doers and deliver so much value it's been insane watching you work.

The project aimed to create a user-friendly e-commerce platform to transform the online marketplace. We prioritized enabling brands to effortlessly launch their marketplaces, secure transactions through blockchain technology, and foster community engagement. The platform facilitates rapid setup, incorporation of custom domains, and easy listing of digital products, making it simpler for brands to engage with their customers and build loyalty.

 

The team regularly showed us updates and new features of our project, helping us see progress in real time. Their ability to quickly adapt to our changing needs ensured the project successfully evolved with our vision, surpassing our expectations with their flexible and responsive approach.

 

Given that we only had broad concepts rather than clear, detailed requirements, the WSU team impressively stepped in to fill the gaps. They not only generated innovative ideas but also played a pivotal role in transforming our vision into a tangible product, showcasing their remarkable adaptability and creativity.

Results ✨

Marketplace Constructor

Enables easy creation of custom e-commerce platforms for users.

Quick Marketplace Setup

Allows brands to quickly launch marketplaces with custom domains.

QR Code Engagement

Offers interactive customer engagement through QR code product claims.

Flexible Seller Role

Lets customers become sellers to resell products on the platform.

Blockchain Transactions

Implements custom smart contracts for secure payment processing and profit distribution.

Community Engagement

Strengthens brand loyalty by fostering a community between brands and their audience.

Project goals ⚡️

Develop a user-friendly platform for brands to sell digital products easily.

Create a seller dashboard for site and sales management.

Implement a blockchain-based system of smart contracts for secure transactions.

Challenges ⛰

01.

Developing and maintaining custodial wallets and smart contracts.

02.

Addressing blockchain transaction gas fees and implementing a dynamic fee system.

03.

Creating a multi-domain system for customers.

04.

Ensuring advanced pre-deploy validation of environment variables.

05.

Designing a complex yet extendable payment system.

The process 🚧

The development of Hypermarket was a collaborative and iterative process, involving our team of engineers, data scientists, and domain experts who conducted thorough research to grasp our clients’ needs. We developed advanced algorithms and features to process and manage data efficiently, ensuring valuable insights and an optimized user experience. Continuous refinement, driven by feedback from clients and our team, along with rigorous testing, resulted in an innovative platform that successfully meets client requirements.

Stages 🎢

01.

Research and Analysis: In-depth research and analysis were conducted to understand clients’ specific needs and requirements, providing a foundation for the development process.

02.

Technology Design and Implementation: Our team developed advanced algorithms and features utilizing modern technology, with a focus on efficient data processing and management, providing valuable insights for clients.

03.

Iterative Development and Testing: The system was refined iteratively based on feedback from clients and our team, with extensive testing conducted to ensure reliability, security, and optimal performance.

04.

Integration and Customization: The platform was customized and integrated based on clients’ specific needs.

05.

Client Acceptance Testing and Validation: Clients participated in the acceptance testing, with their feedback being integral to the validation and enhancement of the platform's functionality and usability.

06.

Deployment and Support: Hypermarket was deployed seamlessly within the clients' environments, with our team providing ongoing support and maintenance to ensure sustained functionality and performance, including continuous improvement.

Team composition 👨‍💻

–  2 Front-end Developers
–  2 Back-end Developers
–  QA Engineer
–  Project Manager

Technology stack ⚙️

Back-end: Python, Django, DRF, FastAPI.

Front-end: Typescript, React.js, Next.js, Redux, Redux toolkit, Mantine UI Kit, Ethers.js, Styled-components, Axios.

Blockchain: Alchemy.com

Core features 💻

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Account Creation

  • The user can easily create a new account using whichever method is most convenient for him - whether it's through a phone number, email, Google, Apple ID, Facebook or X.
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Site Creation & Dashboard

  • Users can quickly launch their own e-commerce site and utilize a comprehensive dashboard for managing it.
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Subscription Options

  • Offering a range of subscription options, this feature caters to the diverse needs of users, providing flexibility to access additional functionalities and premium features.
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Custom Domain Addition

  • This allows users to add a custom domain to their marketplace, reinforcing their brand identity and offering a more professional appearance. It's essential for users looking to establish or maintain a strong, recognizable brand presence in the digital marketplace.
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Profit Sharing

  • A feature that facilitates sharing earnings from sales and resales with a user’s designated payout group. This encourages collaboration and community building within the platform.
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Design Customization

  • This feature enables users to tailor the aesthetic and layout of their product collections, offering a level of personalization.
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QR Collections

  • Enables the creation of collections that customers can access through QR codes, offering a novel and interactive way to engage with products.
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Seller Payments

  • Integrates various payment methods, ensuring that sellers can conveniently manage financial transactions directly within the platform.
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Public Profiles

  • Public profiles offer a transparent view of a user's engagement within the marketplace. These profiles display all the products a user has listed for sale, as well as those they have resold or are currently selling.

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